Quality counts. People pay a premium for quality machines because of its reliability. No company strives to be mediocre. The direction for any company worth its weight in salt is to have the best quality product at the best price a customer is willing to pay for. If you look at Korean branded cars these days, they have transformed themselves from being a car that was cheap to one that offers the best qualities at the most reasonable prices. Proof to how good their cars are these days is the number of accolades they have received from notable institutions and magazines whose purpose is to rate cars based on their performance, price and precision. Korean branded cars have made an impact on such groups these days that even one series has won the category of car of the year by a well known magazine.
The same goes for other types of consumer products and for other companies known for their precision and engineering craftsmanship, taking their brand and expertise and placing them into a new consumer product may sometimes be a risk to them but if successful can be financially rewarding for the company. Take for example, integrated washing machines, which are both popular in Europe and Asia. The need for this front loading and extremely silent, economical and water light device is essential especially in areas where there are a high density of people, living close together in high rise apartments, townhomes, and condominiums. In such places of residence, horizontal space is a premium and the need to have the space optimize is a prerequisite. Integrated washing machines go into kitchen nooks and cabinets so that these areas have a multi-purpose function. They also need to be quiet and small since owners do not want to receive complaints from their neighbors because of the noise pollution. Finding the perfect fit for such a product may not be just about finding the cheapest one, but finding one that has a brand or reputation that the user knows and can rely on.
The Bosch Integrated Washing Machine is one of the higher end premium washing machines that lives up to its reputation and even to the purchasing price. This German company is known for its engineering savvy and its products are also known for its longevity. Aligned with supplying car accessories, its foray into consumer products such as the washing machine has been successful as they have brought their reputation from car products to washing machine. It is a company that has found a niche in that industry as well.
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